New, York, New York
ajcavali@gmail.com

Building a brand in today's digital world can be complicated.

I help with that.


A bit about me and my philosopy

I currently serve as a Vice President and Head of Marketing at CION Investments, overseeing all aspects of marketing including brand, digital, social, search, content, sales enablement, email, and public relations. My approach to business and marketing is fairly simple.

FOUNDATION BEFORE SCALE

You need the right foundation before you can scale any marketing effort. Foundation is your why, your people, and your brand identity.

TRUST FIRST

Value-add content is the entry point to any brand and should be prioritized over any other type of content, whether that’s your product or service. Value-add creates trust. 

RIGHT VS. WIDE

Going deep on the right audience vs. wide on a large audience matters. Being clear about customer direction is the only way to succeed.

THE KEY PLAYERS

You can do a lot with a little, you just need the key players in place to scale. Having the right team in place can make or break any effort.

A TESTING MINDSET 

A testing and execution oriented mindset is the key puzzle piece to brand success. Ideas are great, but they are cheap and frequent. 

DATA AT THE CORE

Data is the variable to success and can hurt or help any business. Focusing on the right data to drive change is the difference maker. 

Core Values

A few things I believe when it comes to operating.

EVERYONE IS A MARKETER

Everyone should have a marketing mindset, no matter what role or team they’re in.

R&D THROUGH ACTION

Testing through various channels is the best way to learn about client behaviors.

SOLUTIONS SOLVED COLLECTIVELY

Solutions are best solved as a group. At the end of the day, it doesn’t matter who comes up with the solution.

PEOPLE CONNECT WITH PEOPLE

Your brand is your people and network. It doesn’t matter if you run a company or are a solo act. 

Companies I’ve Worked With

Let’s connect. Shoot me an email.

The Blog

Covering all things business, marketing, and mindset. 

The 51/49 B2B Marketing Framework

Being in B2B marketing for the better part of a decade, I’ve cycled through the spectrum of what I believe drives impact from a marketing perspective. I’ve seen sales enablement[…]

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4 big management lessons I’ve learned over the past 5 years

Five years ago, I welcomed my first direct report. It was an intern, I was set to manage them for the summer. Looking back, I had no idea what I[…]

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Personal operating principles – why everyone should create them

When it comes to brands we buy, we often talk about principles and values – companies with strong values are those we hold in high regard. These companies are clear[…]

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