New, York, New York
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Personal operating principles – why everyone should create them

When it comes to brands we buy, we often talk about principles and values – companies with strong values are those we hold in high regard. These companies are clear in their vision and how they operate…. They are clear in their values and what they stand for, now and in the future. 

A big piece of any branding effort is defining these principals to support a company’s value proposition. It’s an effort that usually requires leaders to take a step back and evaluate where they want to take their business in the future.

But, when it comes to our personal careers, why don’t we create principles for ourselves? 3-7 clear items that explain our philosophy, approach, and operating model. Items that we not only believe, but we explicitly state publicly and consistently to improve how we work with others. If I’m clear in how I operate, then others know how to work with me more efficiently, and vice versa. 

Defining these principles allows us to move more fluidly across projects,  they’re adaptable no matter what project or business. 

Here are my operating principles

  • You need the right foundation before you can scale 
    • Foundation is your why, your people, and your brand identity. You need the right foundation before you can scale any effort
  • Value-add is the entry point to your brand and should be prioritized long term
    • Value-add is the entry point to any brand and should be prioritized over any other type of content or message
  • Going deep on the right audience vs. wide on a large audience matters
    • Going deep on the right audience vs. wide on a large audience matters. Being clear about customer direction is the only way to succeed
  • You can do a lot with a little, you just need the key players
    • You can do a lot with a little, you just need the key players in place to scale. Having the right team in place can make or break any effort
  • A testing and execution oriented mindset is critical to brand success
    • A testing and execution oriented mindset is the key puzzle piece to brand success. Ideas are great, but they are cheap and frequent
  • Data is the variable to success and can hurt or help any business 
    • Data is the variable to success and can hurt or help any business. Focusing on the right data to drive change is the difference maker

What do you care about when it comes to work output and process? Do you prioritize certain aspects of a process over others? Do you have a specific way of communicating?

Defining these principles is simple, it’s just a matter of taking a step back.

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