New, York, New York
alex@thesevengroup.com

Category: Career

The 51/49 B2B Marketing Framework

Being in B2B marketing for the better part of a decade, I’ve cycled through the spectrum of what I believe drives impact from a marketing perspective. I’ve seen sales enablement work incredibly well and have doubled down on brand marketing. As human behavior, technology, and marketing evolves, my thinking has evolved with it, as (I…
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4 big management lessons I’ve learned over the past 5 years

Five years ago, I welcomed my first direct report. It was an intern, I was set to manage them for the summer. Looking back, I had no idea what I was doing and it was likely an utter failure. Even being at a big company, with fairly robust training, I wasn’t clear how to approach…
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Personal operating principles – why everyone should create them

When it comes to brands we buy, we often talk about principles and values – companies with strong values are those we hold in high regard. These companies are clear in their vision and how they operate…. They are clear in their values and what they stand for, now and in the future.  A big…
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What every business can learn from The Masters

Yesterday was one of the more historic days in sports. In case you missed it (not sure that’s possible), Tiger Woods won his 15th major championship after an 11 year drought. Not only did he win his 15th, but he won it at arguably the most important major in golf, The Masters. It was a…
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Speaking engagements – how to get started

Over the past 2-3 months, I’ve had a number conversations centered around speaking engagements and how I got started. Over the past few years, I’ve been lucky enough to speak at 15+ marketing industry conferences, some large, some tiny, some solo, some panels. I’ve nailed a few where I got ten follow-up questions, and bombed…
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Why are you in it?

Throughout our lives, whether we work for ourselves or someone else, we’re spending around 40-60% of our waking hours, during any given work week, working. Factor in a seven day week, it still equals out to (roughly) a quarter of a lifetime. We often joke that we spend more time with co-workers than family, but…
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The Whiteboard Mentality

Coming off a number of super productive meetings and sessions centered around bigger initiatives over the past couple of weeks, I’ve been thinking a lot about mentality when it comes to business and approaching problems. One of the things I loved so much about playing lacrosse in college and sports in general is that, when…
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Two most important traits in business

As I continue to progress in my career, work with more people of different skillsets and personalities, I’m continuously trying to dissect what really matters in business. When it comes to hiring and building teams, many people go through the same motions and look at the same qualifications – years of experience, where they worked,…
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Uncovering the kernel

The average person thinks between 50,000-80,000 thoughts a day. That means around 2,100-3,400 per hour. While most come and go, every once and a while an idea bubbles-up that’s worth exploring. This is the idea that internal stakeholders get excited about, the one that will determine a company’s future. As these ideas evolve, a kernel…
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The Apple Box

When you open an Apple product it feels premium… from the simplistic design to the slight-friction when the box is opened, everything about it signals exclusivity. This slow-glide friction is no mistake. Not only does Apple have a designer solely focused on packaging, but they also have a dedicated box opener. Someone who consistently tests…
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