New, York, New York
alex@thesevengroup.com

Category: The Bottom Line

What every business can learn from The Masters

Yesterday was one of the more historic days in sports. In case you missed it (not sure that’s possible), Tiger Woods won his 15th major championship after an 11 year drought. Not only did he win his 15th, but he won it at arguably the most important major in golf, The Masters. It was a…
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Getting the most out of your content

When teams push a piece of content out the door (particularly in bigger companies), it’s usually on to the next one… The next piece, next campaign, etc… I came from this world. I know it all too well. Moving to a more nimble shop a year and a half ago meant we had to be…
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Speaking engagements – how to get started

Over the past 2-3 months, I’ve had a number conversations centered around speaking engagements and how I got started. Over the past few years, I’ve been lucky enough to speak at 15+ marketing industry conferences, some large, some tiny, some solo, some panels. I’ve nailed a few where I got ten follow-up questions, and bombed…
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If marketing’s not at the table, you’re doing it wrong

The other day, someone asked me “At what point do you receive the orders from the “business” so marketing can execute on the strategy?” A bit confused, I asked them to elaborate… Essentially they, as the person leading growth (which meant marketing in this case), received marching orders from the “business” and were told to…
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What Instagram’s new feature means for businesses

Consumer behavior is fascinating. What’s even more fascinating is how much people overweight convenience throughout their lifetime. To me, especially in today’s environment, I think convenience is the number one element that will drive business decisions over the next 10 years. It’s how easy can you make it for me to buy, how quick can…
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Why are you in it?

Throughout our lives, whether we work for ourselves or someone else, we’re spending around 40-60% of our waking hours, during any given work week, working. Factor in a seven day week, it still equals out to (roughly) a quarter of a lifetime. We often joke that we spend more time with co-workers than family, but…
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Why owned channels matter more than ever

In the off chance you didn’t hear yesterday, Facebook and Instagram were down for a large portion of the day. The news was covered more than just about any other topic on the internet (sad, but such is life). Droves of people took to Twitter to complain about the situation. It was as if, for…
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The Whiteboard Mentality

Coming off a number of super productive meetings and sessions centered around bigger initiatives over the past couple of weeks, I’ve been thinking a lot about mentality when it comes to business and approaching problems. One of the things I loved so much about playing lacrosse in college and sports in general is that, when…
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Two most important traits in business

As I continue to progress in my career, work with more people of different skillsets and personalities, I’m continuously trying to dissect what really matters in business. When it comes to hiring and building teams, many people go through the same motions and look at the same qualifications – years of experience, where they worked,…
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Speed wins

In moving from a big company to a small company, one thing became very clear, very early on: we were going to do a lot more, with a lot less, a lot faster. The biggest downfall of big organizations, and why people get addicted to startups, is two fold: 1. Your work has way more…
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