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Category: Marketing

Scaled Validation – The Google 3

Validating ideas can be tricky… we usually run ideas by a small group of people or stakeholders. The problem is it doesn’t allow you to validate at scale or get a true signal. Scaled validation, the Google 3: Use google keyword planner to understand the demand Build landing page (use Squarespace) explaining value prop & asking people to…
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2018 tech & marketing predcitions

As the new year approaches, here are my predictions for the tech and marketing space: Voice becomes mainstream It’s no secret that voice is the future. People like Gary Vee have been saying it for a while – Siri, Alexa, Google Assistant and Cortana are just getting started. In 2016, 20% of searches were already coming through voice. By 2020,…
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