New, York, New York
alex@thesevengroup.com

Category: Marketing

Measuring the Unmeasurable

Impact is a weird thing… sometimes you know when you’re making it… other times you don’t… and many times you have to ask. A large majority of the impact we make isn’t measurable… whether it be in life or business. This qualitative impact can’t be shown through sales, followers, or leads. And, while it’s harder…
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If you want to cut through the noise, cut the buzzwords

Too often brands & experts overcomplicate messages, and use complex buzzwords, in order to sound smart or make their product seem more interesting. The problem with this approach is that it usually falls flat… It becomes too hard to connect with users. Whether you’re selling to a sophisticated audience or not, you’ll generally see an engagement…
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The Why Behind The What

As we’re all operating at high levels, every day, it’s fairly common for people to set goals, sell products, or create metrics for something without really defining the why behind the what. It’s all well and good to acquire more users, lose more weight, buy more stuff, or build our subscriber list, but without the…
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The Right Framework

We all measure success differently. Marketing measures success different from sales. Spotify has a different framework vs. Apple Music. What and how you measure is important, but it’s more about the fact that you’re measuring something consistently. Something that works for you and your business.  Something that drives progress. There’s no one size fits all…
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The content vs. solution balance

Content is a major pillar of every marketing strategy. If scaled-content production isn’t a part of your marketing plan, you’ve lost before you even started. But, with all the content noise in the market, users have an abundance of information at their fingertips. One can only read, watch, and consume so much. With artificial intelligence and…
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The power of a subject line

Never underestimate the power of a subject line or caption. The first 3 seconds are critical and can make or break how much time people spend on your content, website, or product. So, testing your subject lines, taglines, or posts should be a top priority. Testing schema… Every month, run 8-10 tests you actively track.…
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Getting a Step Ahead by Infiltrating Your Audience

Whether you’re building a brand, launching a product, or running a service, your audience is evolving and changing every day. Their wants, needs, behavior. How they think, how they talk, how they spend their time. Spending as much time with them as possible, on their terms, will put you ahead of everyone else. Getting the…
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The Content Engine – Getting it Started

People are quick to jump to Instagram and Facebook as priority distribution channels these days. They come up a lot in conversations with friends/colleagues who run smaller businesses/brands/marketing teams. But, some of the less talked about marketing channels continue to have the biggest ROI – Search (specifically organic), LinkedIn, and Email. All still major growth…
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A look to 2022 – 5 marketing trends

You’ve probably seen the quote before… “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” The famous Wayne Gretzky quote has been used by dozens of famous CEOs (i.e. Buffett, Jobs) and leadership teams across the business world. The meaning of the quote…
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Why every marketer should read this one book…

The marketing landscape has changed drastically over the past 5 years. From big splash strategies like TV, digital advertising, outdoor advertising and sponsorships to a shift in content marketing, partnerships, search optimization, influencer programs, podcasts, A/B testing and social media. Attention spans are at an all-time low (8 seconds), people are finding information on their…
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