New, York, New York
alex@thesevengroup.com

Blog

A look to 2022 – 5 marketing trends

You’ve probably seen the quote before… “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” The famous Wayne Gretzky quote has been used by dozens of famous CEOs (i.e. Buffett, Jobs) and leadership teams across the business world. The meaning of the quote…
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Why every marketer should read this one book…

The marketing landscape has changed drastically over the past 5 years. From big splash strategies like TV, digital advertising, outdoor advertising and sponsorships to a shift in content marketing, partnerships, search optimization, influencer programs, podcasts, A/B testing and social media. Attention spans are at an all-time low (8 seconds), people are finding information on their…
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Scaled Validation – The Google 3

Validating ideas can be tricky… we usually run ideas by a small group of people or stakeholders. The problem is it doesn’t allow you to validate at scale or get a true signal. Scaled validation, the Google 3: Use google keyword planner to understand the demand Build landing page (use Squarespace) explaining value prop & asking people to…
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What I learned from meeting Gary Vaynerchuk

If you’ve used social media in any capacity over the past few years, then you know the name Gary Vaynerchuk. The guy is everywhere. You can hear him talking on Instagram, Twitter or any other social platform about personal development, entrepreneurship, marketing, sales and a number of other topics. Many know Gary as the social media…
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We’re all in sales – how to adopt the mindset

When you think of the word salesman (or saleswoman), what do you think about? Do you think high-pressure, “constantly on” and always pitching? Do you label yourself as someone who’s in sales? I’ve had this debate numerous times with friends, colleagues and family over the years. Being in 3 different professional verticals throughout my career (sales, recruiting,…
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3 ways a workout routine can boost your career

It’s 5am on a Monday, you roll out of bed, drink a glass of water (read the benefits), pour a cup of coffee, and get ready for the gym. The sun is still down… everything is quiet… you’re thinking to yourself “is this worth it?”…. I can’t tell you how many times I’ve had this discussion…
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Why a side hustle matters and how to start

The idea of having a side hustle has gained a lot of steam over the years… In fact, over 44 million Americans now have one, Millennials are notorious for them, and many successful startups start as a side hustle. The reason why? Because it’s never been a better time get something off the ground… technology, automation, and social…
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Idea to Execution – How to Make it Happen

Vision Without Execution is Hallucination – Thomas Edison Being in the corporate world for the better half of a decade, I’ve seen more ideas die in the “concept phase” that I can count. It’s a vicious cycle… someone brings a great idea to the table, it gains traction over the course of a few weeks,…
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A blueprint for finding your career path

Over the past couple of months, I’ve had more conversations centered around career growth than any other topic. Whether it’s connecting with mentors about my own moves, chatting with younger folks about their next step, helping with resumes, or just connecting industry professionals, the discussions have been surprisingly frequent. Figuring your career path can be…
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The best advice for millennials starting a new job

It’s that time of the year… Another group of graduates leaving the glory days of college and entering the workforce or starting a new business. I remember this day back in 2010. It was one of the scariest (and most exciting) times of my life. For one, I didn’t have a job moving to NYC,…
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