New, York, New York
alex@thesevengroup.com

Blog

Find Your Anchor

As our lives get more complex and days become more unpredictable, we need simple spaces, activities, mantras, and visions to anchor us. Anchors to help you keep your shit together. They root you in routine and help motivate you to take on the day with action and intent. They are the building blocks for your day,…
Read more

Getting Out of the Bubble

A lot of the time, it’s easy to get trapped in our own bubble. Our own city, own network, own mind. Staying in these bubbles too long causes stagnant growth and stale thinking. Getting out of the bubble, and taking in a different environment every once and a while, can kickstart new ideas or help…
Read more

Hidden Pockets of Time

Every day, we have hidden pockets of time. These pockets exist when we have a gap between two tasks or commitments. These pockets are extremely undervalued and go unnoticed most of the time. These pockets are where side projects can be tackled, knowledge can be built, health can be prioritized. Creating the pockets… Look at…
Read more

The power of a subject line

Never underestimate the power of a subject line or caption. The first 3 seconds are critical and can make or break how much time people spend on your content, website, or product. So, testing your subject lines, taglines, or posts should be a top priority. Testing schema… Every month, run 8-10 tests you actively track.…
Read more

Getting a Step Ahead by Infiltrating Your Audience

Whether you’re building a brand, launching a product, or running a service, your audience is evolving and changing every day. Their wants, needs, behavior. How they think, how they talk, how they spend their time. Spending as much time with them as possible, on their terms, will put you ahead of everyone else. Getting the…
Read more

Hiring Based on Intangibles

Whether you’re hiring for your team or join a new team, making sure the candidate/leader has the right intangibles is just as, if not more, important than education, experience or skillset. Skills can be taught, experienced gained, knowledge obtained. Intangible qualifiers… Do they a have a growth mindset and ability to pivot quickly Are their…
Read more

Being an Invaluable Employee Starts with Proximity

To have the most valuable skillset, it’s not just about being an expert in your own space, but being dangerous in functions that are in close proximity. In marketing? You need to understand the sales role, process, and responsibilities. In design? Understand how the development team works. How to get there… Shadow members of other…
Read more

How to Build a Winning Pitch

Whether you’re in sales, marketing, or any other field you’re always selling, always pitching in some capacity… Between stakeholders, customers and investors, someone needs to buy into your project/product. There are major differences between a winning and losing pitch. A winning pitch… Is a conversation No one likes to be talked at for an hour.…
Read more

Strategy Work Paves the Way, but With a Catch

Strategy work is critical to any project or business… With heads always down in execution mode, spending time on strategy can be extremely beneficial, no matter what field or profession. Personal or corporate. Take time every month to pulse check strategy and pivot where needed. 1-3 dedicated hours to rehash your broader strategy/vision. That said,…
Read more

The Content Engine – Getting it Started

People are quick to jump to Instagram and Facebook as priority distribution channels these days. They come up a lot in conversations with friends/colleagues who run smaller businesses/brands/marketing teams. But, some of the less talked about marketing channels continue to have the biggest ROI – Search (specifically organic), LinkedIn, and Email. All still major growth…
Read more