New, York, New York
alex@thesevengroup.com

Blog

When it comes to changing company culture, start with climate

In meeting with a mentor of mine last week, we got into a discussion about company culture and how to drive change. He mentioned something that stuck – you can’t change a company culture, but you can change the climate… As new leaders become seasoned leaders, influencing company culture becomes a part of the job.…
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Want to be great at sales? Lead with questions

The best salespeople, business leaders, and marketers I’ve been around rarely pitched or sold from the get-go, they led with questions… Questions that uncover a problem or opportunity. Questions that help them come up with a solution. It’s one thing to pitch a product or service, it’s another to listen, probe, and customize a response…
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The Why Behind The What

As we’re all operating at high levels, every day, it’s fairly common for people to set goals, sell products, or create metrics for something without really defining the why behind the what. It’s all well and good to acquire more users, lose more weight, buy more stuff, or build our subscriber list, but without the…
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Consistency: An Undervalued Currency

In a world of one-hit wonders, viral videos, and cinderella stories, consistency is an undervalued currency. It’s not easy to be consistent… to produce day in and day out for a substantial amount of time. It takes time and patience, but once it can be maintained, it creates experts, professionals, and elites. The playbook… Create…
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Building Solutions Around Simplification

It’s not always about having the next-gen product or game-changing idea. Sometimes, it’s simply about making life easier for people. Turbo Tax, Venmo, Postmates were all built around simplification. Building a solution or process that saves time, removes a few steps, or optimizes workflow can be just as game-changing as the Instagrams and Facebooks of…
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The Right Framework

We all measure success differently. Marketing measures success different from sales. Spotify has a different framework vs. Apple Music. What and how you measure is important, but it’s more about the fact that you’re measuring something consistently. Something that works for you and your business.  Something that drives progress. There’s no one size fits all…
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Placing Your Bets

As we get more senior, lead more people, drive more complex projects, the bigger decisions become more frequent. Budgets, operating pivots, hiring/firing, it’s about making major bets on the future knowing things may fall flat. It’s about making these decisions despite having a fear of failing… Avoiding them can halt growth… Embracing them pushes leaders…
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What Blockbuster and Toys-R-Us Can Teach Us About Change

The Blockbuster and Toys-R-Us story is one that not only brings us back to childhood but also drives home the importance of change. Both industry giants at one point in time, they failed to identify, and come to terms with, trends and human behavior changes. A primary blocker of change is the inability to accept…
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The edges and trenches

While reading, watching, and listening for educational purposes can be extremely valuable, consuming too much content can often distract us from own our ideas and cause a block in original thinking. The alternative route? Learning by doing.. by executing… by failing… by optimizing. Every day, try to find a good balance between creating vs. consuming,…
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The content vs. solution balance

Content is a major pillar of every marketing strategy. If scaled-content production isn’t a part of your marketing plan, you’ve lost before you even started. But, with all the content noise in the market, users have an abundance of information at their fingertips. One can only read, watch, and consume so much. With artificial intelligence and…
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