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Blog

Why are you in it?

Throughout our lives, whether we work for ourselves or someone else, we’re spending around 40-60% of our waking hours, during any given work week, working. Factor in a seven day week, it still equals out to (roughly) a quarter of a lifetime. We often joke that we spend more time with co-workers than family, but…
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Why owned channels matter more than ever

In the off chance you didn’t hear yesterday, Facebook and Instagram were down for a large portion of the day. The news was covered more than just about any other topic on the internet (sad, but such is life). Droves of people took to Twitter to complain about the situation. It was as if, for…
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The Whiteboard Mentality

Coming off a number of super productive meetings and sessions centered around bigger initiatives over the past couple of weeks, I’ve been thinking a lot about mentality when it comes to business and approaching problems. One of the things I loved so much about playing lacrosse in college and sports in general is that, when…
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Two most important traits in business

As I continue to progress in my career, work with more people of different skillsets and personalities, I’m continuously trying to dissect what really matters in business. When it comes to hiring and building teams, many people go through the same motions and look at the same qualifications – years of experience, where they worked,…
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Speed wins

In moving from a big company to a small company, one thing became very clear, very early on: we were going to do a lot more, with a lot less, a lot faster. The biggest downfall of big organizations, and why people get addicted to startups, is two fold: 1. Your work has way more…
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Sales vs. Marketing vs. Brand

Whether you own an insurance business or car dealership, growing your business comes down to three things – sales, marketing, and brand. In the 90s, sales was everything. In person, over the phone, cold calling, lunches, meetings, dinners, it was the culture and nothing else mattered. In the early 2000s, marketing became the trend. Email…
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What makes greatness, great?

In full disclosure, I’m not a Patriots fan, never have been, never will be, but in watching the Super Bowl on Sunday, I started to dissect the Patriots, Tom Brady, and more broadly, what the dynasty has been able to accomplish. The thing is, while becoming extraordinary requires some talent, those who dominate their industries…
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Uncovering the kernel

The average person thinks between 50,000-80,000 thoughts a day. That means around 2,100-3,400 per hour. While most come and go, every once and a while an idea bubbles-up that’s worth exploring. This is the idea that internal stakeholders get excited about, the one that will determine a company’s future. As these ideas evolve, a kernel…
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The Apple Box

When you open an Apple product it feels premium… from the simplistic design to the slight-friction when the box is opened, everything about it signals exclusivity. This slow-glide friction is no mistake. Not only does Apple have a designer solely focused on packaging, but they also have a dedicated box opener. Someone who consistently tests…
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The $100 a Day Framework

From social media to podcasts, today’s marketing channel options are endless. Many experts will tell you that you need to be on every channel, every day, producing and distributing content… The reality is, most of us have limited time and budgets, so we need to place our bets strategically when it comes to building our brand.…
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