New, York, New York
ajcavali@gmail.com

Blog

The 51/49 B2B Marketing Framework

Being in B2B marketing for the better part of a decade, I’ve cycled through the spectrum of what I believe drives impact from a marketing perspective. I’ve seen sales enablement work incredibly well and have doubled down on brand marketing. As human behavior, technology, and marketing evolves, my thinking has evolved with it, as (I…
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4 big management lessons I’ve learned over the past 5 years

Five years ago, I welcomed my first direct report. It was an intern, I was set to manage them for the summer. Looking back, I had no idea what I was doing and it was likely an utter failure. Even being at a big company, with fairly robust training, I wasn’t clear how to approach…
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Personal operating principles – why everyone should create them

When it comes to brands we buy, we often talk about principles and values – companies with strong values are those we hold in high regard. These companies are clear in their vision and how they operate…. They are clear in their values and what they stand for, now and in the future.  A big…
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What every business can learn from The Masters

Yesterday was one of the more historic days in sports. In case you missed it (not sure that’s possible), Tiger Woods won his 15th major championship after an 11 year drought. Not only did he win his 15th, but he won it at arguably the most important major in golf, The Masters. It was a…
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Brand and direct marketing, why every business needs both

If you’re sitting in any organization or building a business in 2019, you’re likely either weighting marketing over any other growth tactic or pulling your hair out trying to figure out how to market your product/service. It’s a part of the game, and without it, you’ll likely be out of business sooner rather than later.…
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Getting the most out of your content

When teams push a piece of content out the door (particularly in bigger companies), it’s usually, in the words of Jay Z, onto the next one… The next piece, next campaign, etc… I came from this world. I know it all too well. Moving to a more nimble shop a year and a half ago…
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Speaking engagements – how to get started

Over the past 2-3 months, I’ve had a number conversations centered around speaking engagements and how I got started. Over the past few years, I’ve been lucky enough to speak at 15+ marketing industry conferences, some large, some tiny, some solo, some panels. I’ve nailed a few where I got ten follow-up questions, and bombed…
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If marketing’s not at the table, you’re doing it wrong

The other day, someone asked me “At what point do you receive the orders from the “business” so marketing can execute on the strategy?” A bit confused, I asked them to elaborate… Essentially they, as the person leading growth (which meant marketing in this case), received marching orders from the “business” and were told to…
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What Instagram’s new feature means for businesses

Consumer behavior is fascinating. What’s even more fascinating is how much people overweight convenience throughout their lifetime. To me, especially in today’s environment, I think convenience is the number one element that will drive business decisions over the next 10 years. It’s how easy can you make it for me to buy, how quick can…
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Why are you in it?

Throughout our lives, whether we work for ourselves or someone else, we’re spending around 40-60% of our waking hours, during any given work week, working. Factor in a seven day week, it still equals out to (roughly) a quarter of a lifetime. We often joke that we spend more time with co-workers than family, but…
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