New, York, New York

Month: April 2019

What every business can learn from The Masters

Yesterday was one of the more historic days in sports. In case you missed it (not sure that’s possible), Tiger Woods won his 15th major championship after an 11 year drought. Not only did he win his 15th, but he won it at arguably the most important major in golf, The Masters. It was a…
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Brand and direct marketing, why every business needs both

If you’re sitting in any organization or building a business in 2019, you’re likely either weighting marketing over any other growth tactic or pulling your hair out trying to figure out how to market your product/service. It’s a part of the game, and without it, you’ll likely be out of business sooner rather than later.…
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Getting the most out of your content

When teams push a piece of content out the door (particularly in bigger companies), it’s usually on to the next one… The next piece, next campaign, etc… I came from this world. I know it all too well. Moving to a more nimble shop a year and a half ago meant we had to be…
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