Over the past 2-3 months, I’ve had a number conversations centered around speaking engagements and how I got started. Over the past few years, I’ve been lucky enough to speak at 15+ marketing industry conferences, some large, some tiny, some solo, some panels. I’ve nailed a few where I got ten follow-up questions, and bombed…
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The other day, someone asked me “At what point do you receive the orders from the “business” so marketing can execute on the strategy?” A bit confused, I asked them to elaborate… Essentially they, as the person leading growth (which meant marketing in this case), received marching orders from the “business” and were told to…
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Consumer behavior is fascinating. What’s even more fascinating is how much people overweight convenience throughout their lifetime. To me, especially in today’s environment, I think convenience is the number one element that will drive business decisions over the next 10 years. It’s how easy can you make it for me to buy, how quick can…
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Throughout our lives, whether we work for ourselves or someone else, we’re spending around 40-60% of our waking hours, during any given work week, working. Factor in a seven day week, it still equals out to (roughly) a quarter of a lifetime. We often joke that we spend more time with co-workers than family, but…
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In the off chance you didn’t hear yesterday, Facebook and Instagram were down for a large portion of the day. The news was covered more than just about any other topic on the internet (sad, but such is life). Droves of people took to Twitter to complain about the situation. It was as if, for…
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Coming off a number of super productive meetings and sessions centered around bigger initiatives over the past couple of weeks, I’ve been thinking a lot about mentality when it comes to business and approaching problems. One of the things I loved so much about playing lacrosse in college and sports in general is that, when…
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