New, York, New York
alex@thesevengroup.com

Month: April 2018

Getting a Step Ahead by Infiltrating Your Audience

Whether you’re building a brand, launching a product, or running a service, your audience is evolving and changing every day. Their wants, needs, behavior. How they think, how they talk, how they spend their time. Spending as much time with them as possible, on their terms, will put you ahead of everyone else. Getting the…
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Hiring Based on Intangibles

Whether you’re hiring for your team or join a new team, making sure the candidate/leader has the right intangibles is just as, if not more, important than education, experience or skillset. Skills can be taught, experienced gained, knowledge obtained. Intangible qualifiers… Do they a have a growth mindset and ability to pivot quickly Are their…
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Being an Invaluable Employee Starts with Proximity

To have the most valuable skillset, it’s not just about being an expert in your own space, but being dangerous in functions that are in close proximity. In marketing? You need to understand the sales role, process, and responsibilities. In design? Understand how the development team works. How to get there… Shadow members of other…
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How to Build a Winning Pitch

Whether you’re in sales, marketing, or any other field you’re always selling, always pitching in some capacity… Between stakeholders, customers and investors, someone needs to buy into your project/product. There are major differences between a winning and losing pitch. A winning pitch… Is a conversation No one likes to be talked at for an hour.…
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Strategy Work Paves the Way, but With a Catch

Strategy work is critical to any project or business… With heads always down in execution mode, spending time on strategy can be extremely beneficial, no matter what field or profession. Personal or corporate. Take time every month to pulse check strategy and pivot where needed. 1-3 dedicated hours to rehash your broader strategy/vision. That said,…
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The Content Engine – Getting it Started

People are quick to jump to Instagram and Facebook as priority distribution channels these days. They come up a lot in conversations with friends/colleagues who run smaller businesses/brands/marketing teams. But, some of the less talked about marketing channels continue to have the biggest ROI – Search (specifically organic), LinkedIn, and Email. All still major growth…
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A look to 2022 – 5 marketing trends

You’ve probably seen the quote before… “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” The famous Wayne Gretzky quote has been used by dozens of famous CEOs (i.e. Buffett, Jobs) and leadership teams across the business world. The meaning of the quote…
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Why every marketer should read this one book…

The marketing landscape has changed drastically over the past 5 years. From big splash strategies like TV, digital advertising, outdoor advertising and sponsorships to a shift in content marketing, partnerships, search optimization, influencer programs, podcasts, A/B testing and social media. Attention spans are at an all-time low (8 seconds), people are finding information on their…
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Scaled Validation – The Google 3

Validating ideas can be tricky… we usually run ideas by a small group of people or stakeholders. The problem is it doesn’t allow you to validate at scale or get a true signal. Scaled validation, the Google 3: Use google keyword planner to understand the demand Build landing page (use Squarespace) explaining value prop & asking people to…
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What I learned from meeting Gary Vaynerchuk

If you’ve used social media in any capacity over the past few years, then you know the name Gary Vaynerchuk. The guy is everywhere. You can hear him talking on Instagram, Twitter or any other social platform about personal development, entrepreneurship, marketing, sales and a number of other topics. Many know Gary as the social media…
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